klarx at bauma 2022 – what we showed
From October 24-30, 2022, Munich hosted the world's largest construction trade fair – and we were right in the middle of it! True to our trade fair motto "klarx - in between spaces," we took visitors from around the world on a staged art walk into the future of construction equipment rental.
Using shipping containers, we created an art gallery in our brand design that showcased the klarx vision, our software solutions, and the topic of "sustainable rental." After bauma, we rented out or sold the shipping containers directly – nothing was wasted afterward. We also consciously used sustainable and recyclable materials to serve as pioneers and role models in the construction industry.
Sustainable building – realize photovoltaic projects with klarx
Another highlight at bauma was our klarxGREEN container, where we displayed drone footage of PV systems from our customers. "Thanks to our partner network of over 5,100 locations, we can ensure that transport distances always stay under 60 kilometers. This saves us emissions, and customers can start their projects on a sustainable basis from day one," said Florian Handschuh, co-founder of klarx.
The artwork "Re-Vision 20.4.2022"
The artwork "Re-Vision 20.4.2022" by Yul Zeser, which was on display at our booth, showed how important it is today to rethink things and take a different, above all sustainable path.
Since the 1960s, goods have always had to fit into DIN-standardized containers to be transported from A to B. We turned that on its head and adapted the container to its cargo – in this case, a scissor lift. "That's how it's always been" doesn't apply to us.
In "Re-Vision 20.4," Yul Zeser illustrates the processes of standardization and generalization that have become fundamental to modern logistics. A globalized economy would be unthinkable without the ISO container. Today, around 90% of containerized cargo shipped worldwide is transported by container.
However, the container in "Re-Vision 20.4" no longer serves its function because it was narrowed by 4 feet (1.22 m). Only cargo adapted to this specific container can be transported here, and the universal fit for standardized shipping containers has become obsolete. By destroying these standardized units, we first see how accustomed we've become to the shape of an ISO container.
Similarly to his 2020 work "Der Lichte Raum" at the Propylaea in Munich, artist Yul Zeser installs a light box instead of the container floor, so it's illuminated from within. A scissor lift can be rented directly from our Munich logistics center, of course with guaranteed availability.
Due to current crises, ISO containers have become many times more expensive, so entire industries can no longer transport their goods. So within globalized economies, there is a clear dependence on access to containers, which is currently only guaranteed for large international companies. Yul Zeser's modified container demonstrates that goods should no longer adapt to containers; instead, containers should be tailored to the respective goods.
Experience klarx software solutions
With our software solutions, we digitalize rental and procurement processes in construction and have convinced countless customers and companies so far – we showed how simple this works through demo shows in the klarx TECH container. With just a few clicks, klarxMANAGER makes renting construction equipment quick and easy. Site managers, procurement specialists, and project managers can keep track of their machines and construction projects anytime – for enormous time savings and seamless communication.
