We place the utmost value on protecting your data and safeguarding your privacy. Below, we inform you about the collection and use of personal data when using our website. The processing of collected data occurs in accordance with the provisions of the Federal Data Protection Act (BDSG), the General Data Protection Regulation (GDPR), and other legal provisions applicable to electronic business transactions.

Our processing of personal data generally serves the purpose of fulfilling the contract with you in accordance with Art. 6 (1) lit. b GDPR or protecting our legitimate interests, especially our accountability obligations to tax authorities, in accordance with Art. 6 (1) lit. f GDPR. If none of the previously mentioned legal bases apply, we will obtain your consent in accordance with Art. 6 (1) lit. a GDPR before processing your data. You can find detailed information about data processing in the following explanations. We ask that you take note of these and, if necessary, print or save them.

Anonymous Data Collection

You can visit our website without providing any personal information. In this context, we do not store any personal data. To improve our services, we only evaluate statistical data that does not allow any conclusions about your identity. This includes, for example, the type and version number of your web browser, the operating system you use, information about your internet provider, and similar information. This information is generated as a matter of course when using the internet and is technically necessary to ensure proper operation of a website.

Collection, Processing, and Use of Personal Data

We collect personal data (individual details about the personal or factual circumstances of a specific or identifiable natural person) only to the extent you provide it. The processing and use of your personal data occurs to fulfill, process, and handle your rental inquiry as well as to provide information about klarx, if you have registered for our newsletter.

Collection and Processing When Using the Contact and Inquiry Form

When using the contact form, we collect personal data (individual details about the personal or factual circumstances of a specific or identifiable natural person) only to the extent you provide it. We use your email address and phone number solely to process your inquiry. Your data will be deleted afterwards unless you have consented to further processing and use.

During the ordering process, you will receive a call from one of our service staff members to coordinate whether the machine you have selected meets your intended purpose. Furthermore, the service staff member may contact you by phone after delivery of the machine to discuss the conditions of delivery and return with you. For this purpose, we collect your phone number in addition to your address. We use your email address and phone number solely to process your order.

Collection and Processing When Using the Newsletter

If you subscribe to our newsletter, we store your email address and name and use this data to send the newsletter. Your email address will not be published or shared with third parties. You can unsubscribe from our newsletter at any time using the link included in each issue. We will then delete your email address from our distribution list.

Sharing of Information

By concluding a rental agreement, you consent to the transmission of your personal data to our respective equipment owners and their logistics service providers. Furthermore, we engage other companies or individuals to perform tasks for us. Examples include sending letters or emails, processing payments, or customer service. These service providers have access to personal information necessary to fulfill their tasks. However, they may not use it for other purposes. Additionally, they are obligated to handle the information in accordance with this privacy policy and applicable data protection laws.

Use of Cookies

Our websites use so-called cookies in several places. Cookies are small text files that are stored on your computer and saved by your browser. They serve to make our services more user-friendly, effective, and secure. Furthermore, cookies enable our systems to recognize your browser and offer you services. Cookies do not contain personal data.

Use of Google Analytics

This website uses Google Analytics, a web analysis service provided by Google Inc. ("Google"). Google Analytics uses so-called "cookies," text files stored on your computer that enable analysis of your use of the website. The information generated by the cookie about your use of this website is generally transmitted to a Google server in the USA and stored there. If IP anonymization is activated on this website, Google will shorten your IP address within EU member states or other parties to the Agreement on the European Economic Area beforehand. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of this website's operator, Google will use this information to evaluate your use of the website, compile reports about website activities, and provide other services related to website use and internet use to the website operator. The IP address transmitted by your browser in the context of Google Analytics will not be combined with other Google data. You can prevent the storage of cookies by adjusting your browser settings accordingly; however, we point out that you may not be able to use all functions of this website fully in this case. You can also prevent the collection of data generated by the cookie and related to your website use (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de

You can prevent collection by Google Analytics by clicking the following link. An opt-out cookie will be set that prevents future collection of your data when you visit this website:

Disable Google Analytics

For more information about terms of use and data protection, visit http://www.google.com/analytics/terms/de.html or http://www.google.de/intl/de/policies/. We point out that Google Analytics on this website has been extended with the code "anonymizeIp" to ensure anonymized collection of IP addresses (so-called IP masking).

Use of Google AdWords

As a Google AdWords customer, we also use Google Conversion Tracking, an analysis service provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). A conversion cookie is set by Google AdWords on your computer if you reached our website via a Google ad. These cookies expire after 30 days and do not serve personal identification. If you visit certain pages on our site and the cookie has not yet expired, we and Google can recognize that someone clicked the ad and was directed to our site. Each AdWords customer receives a different cookie. Cookies cannot therefore be tracked across the websites of AdWords customers. The information obtained with the help of the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. AdWords customers learn the total number of users who clicked their ad and were directed to a page equipped with a conversion tracking tag. However, they do not receive information that allows users to be personally identified. If you do not wish to participate in the tracking procedure, you can also refuse to set the required cookie – for example, by adjusting your browser settings to disable automatic cookie setting. You can also deactivate cookies for conversion tracking by configuring your browser to block cookies from the domain "googleadservices.com".

Use of Microsoft Bing Ads

Our online services use conversion tracking from Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). Microsoft Bing Ads sets a cookie on your computer if you reached our website via a Microsoft Bing ad. In this way, Microsoft Bing and we can recognize that someone clicked an ad, was directed to our website, and reached a previously defined target page (conversion page). We only learn the total number of users who clicked a Bing ad and were then directed to the conversion page. No personal information is shared to identify the user. If you do not wish to participate in the tracking procedure, you can refuse to set the required cookie – for example, by adjusting your browser settings to disable automatic cookie setting. For more information about data protection and cookies used by Microsoft Bing, visit Microsoft's website:

https://privacy.microsoft.com/de-de/privacystatement

Use of Hubspot

We use Hubspot, a service provided by Hubspot Inc., on our websites for analysis purposes. Hubspot is certified under the EU-US Privacy Shield.

This involves the use of so-called "web beacons" and the setting of "cookies" that are stored on your computer and enable us to analyze your use of the website. The information collected (e.g., IP address, geographic location, browser type, duration of visit, and pages visited) is evaluated by Hubspot on our behalf to generate reports about visits to and pages visited on klarx.

If you subscribe to the klarx newsletter, we can use Hubspot to capture your visits to klarx with personal reference to your additional information (particularly name/email address) and may inform you in a targeted manner about topics you prefer. Furthermore, Hubspot allows improvement of klarx's services through:

• Email marketing (newsletter and automated emails, e.g., for providing downloads)
• Social media publishing & reporting
• Reporting (e.g., traffic sources, access statistics, etc.)
• Contact management (e.g., user segmentation & CRM)
• Landing pages and contact forms

If you do not want to be captured by Hubspot in general, you can prevent the storage of cookies at any time by adjusting your browser settings accordingly.

For more information about how Hubspot works, see the privacy policy of Hubspot Inc., available at: http://legal.hubspot.com/de/privacy-policy

Use of Heap

Our website uses Heap Analytics, a web analysis service provided by Heap, Inc., 225 Bush St. 2nd Floor, San Francisco, CA 94104, USA ("Heap"). We use Heap Analytics to analyze and improve our website based on your user behavior using cookies and similar technologies. If data is transmitted to Heap, the transfer is always encrypted. Heap will process the information obtained to evaluate your use of the website and compile reports for us. As shown above, you can configure your browser to reject cookies. For more information, see Heap's privacy policy.

https://heap.io/privacy

Use of Bugsnag

We use "Bugsnag," a service provided by Bugsnag Inc., 939 Harrison St, San Francisco, CA 94107, USA (hereinafter referred to as: "Bugsnag"), for our application. Bugsnag allows us to identify errors in our application that have caused disruption or crashes. Bugsnag uses cookies for this purpose – small text files stored on your device. When an error occurs, technical data such as browser data, details about the page called on our website, and the calling IP address are transmitted in anonymized form to a Bugsnag server in the USA and stored there. On our behalf, Bugsnag will use this information to evaluate your use of the website, identify the error source, and thereby enable us to fix the error and optimize our application.

We use Bugsnag for efficient error correction and thus for optimization of our website. This also represents our legitimate interest in the processing of the aforementioned data by the third-party provider. The legal basis is Art. 6 (1) (1) lit. f) GDPR.

You can prevent the installation of cookies by deleting existing cookies and disabling the storage of cookies in your web browser settings. We point out that you may not be able to use all functions of our website fully in this case. You can object to the collection and forwarding of personal data or prevent the processing of this data by disabling the execution of Java Script in your browser. Additionally, you can prevent the execution of Java Script code entirely by installing a Java Script blocker (e.g., https://noscript.net/ or https://www.ghostery.com).

https://docs.bugsnag.com/legal/privacy-policy/

Use of Facebook Remarketing

Our website uses the "Custom Audiences" remarketing feature of Facebook Inc. ("Facebook"). This feature serves to present visitors to this website with interest-based advertising ("Facebook Ads") when they visit the social network Facebook. To do this, Facebook's remarketing tag has been implemented on this website. This tag establishes a direct connection to Facebook's servers when the website is visited. This transmits to Facebook's server that you have visited this website, and Facebook links this information to your personal Facebook user account. For more information about Facebook's collection and use of data, as well as your rights and options for protecting your privacy, please see Facebook's privacy notice at https://www.facebook.com/about/privacy/. Alternatively, you can deactivate the "Custom Audiences" remarketing feature at https://www.facebook.com/settings/?tab=ads#=. You must be logged into Facebook to do this.

Use of an AI-Powered Voice Assistant for Handling Incoming Calls

To automatically handle telephone inquiries, we use the IONOS AI telephone assistant. This processes call content on our behalf to capture, forward, or respond to your request. This involves automatic speech recognition (speech-to-text), semantic analysis (natural language processing), and possibly text generation (text-to-speech). Call content may be recorded, transcribed, or documented. This only occurs if you are informed accordingly at the beginning of the call and you continue the call. You can end the connection at any time to avoid processing.

What is processed includes your statements during the call, technical connection data (date, time, duration), and any master data you voluntarily provide, such as name or telephone number. Additionally, interaction data is processed, for example, for call management or when calls are terminated. The legal bases are Art. 6 (1) lit. b GDPR (for contract initiation or performance) and Art. 6 (1) lit. f GDPR (legitimate interest in efficient and scalable communication).

We use sub-processors for technical implementation, particularly for hosting, speech recognition, and semantic analysis. Personal data may be transmitted to the USA by the sub-processor. In principle, this occurs on the basis of an adequacy decision under Art. 45 GDPR, as the service providers are certified under the EU-U.S. Data Privacy Framework. Where such a decision is lacking, transmission occurs on the basis of standard contractual clauses in accordance with Art. 46 (2) lit. c GDPR and supplementary safeguards. The requirements of Art. 44 GDPR are met.

To improve speech processing, pseudonymized data may be used for training purposes. Traceability to individual persons is excluded or significantly impaired. Automated decision-making in the sense of Art. 22 GDPR does not take place.

Data is stored only as long as necessary for the stated purposes. Subsequently, the data is automatically deleted or anonymized.

Information on User Rights

Upon request, we will inform you as promptly as possible in writing whether and what personal data about you is stored with us. Please note that information can only be provided if you provide us with your full first and last name, your current and, if applicable, former address, your date of birth, and your email address. These details are used solely for verification purposes and thus protect you from unauthorized third parties obtaining your personal data. If, despite our efforts to maintain data accuracy and timeliness, incorrect data is stored, we will correct it upon appropriate request.

Beyond this right to correction, you may have the right to block and delete the personal data we have collected. It is possible that we cannot immediately comply with every deletion request for legal reasons, especially due to tax or commercial law provisions, or for reasons of smooth contract performance. In this case, we will contact you and discuss the extent to which we can block the data for further processing and from when final deletion is possible. Additionally, you have the right to request that we transfer your data to you in a structured, common, and machine-readable format or, at your explicit request, forward it to a third party. You may object to the use of your data in the future, that is, for purposes other than contract performance or processing in our legitimate interest. In particular, you may object to the use of your data for advertising purposes. You also have the right to request only a restriction of data use for specific purposes.

If you have further questions about the collection, processing, and use of personal data or about the correction, deletion, or blocking of such data, please contact us. The supervisory authority responsible for us and complaints against us is the Bavarian State Data Protection Officer, P.O. Box 22 12 19, 80502 Munich, or Wagmüllerstraße 18, 80538 Munich, poststelle@datenschutz-bayern.de.

Data Protection Officer

If you have questions about the collection, processing, or use of your personal data, or for information, correction, blocking, or deletion of data, please contact:

Email: datenschutz@klarx.com or m.horstmann@klarx.com

or

Mailing Address:

Matthias Horstmann
Koppstraße 16
81379 Munich
Germany